When deciding to feature an eco hero bent on saving the planet, HET was looking for someone with all the qualities of a superhero. Surely, someone with superpowers could easily bear such a task. But in the real world, it takes more than lightning speed and platinum power: making a difference depends upon titanium determination, cherished dreams and a belief in a vivid imagination.
Enter David de Rothschild, an environmental storyteller. The 31-year-old British aristocrat has – from an early age – loved adventure, setting the record as the youngest British lad to travel to both the north and the south poles of the globe. But his zeal for exploration didn’t stop at a personal sense of accomplishment. Through his expedition-education organization, Adventure Ecology, this heir to one of the world’s largest banking fortunes is mixing his passion for adventure with his other passion: to rally people to save the Earth.
“When we skied across Antartica, it generated a lot of interest,” the socialite-on-a-mission told National Geographic in an interview. “It seemed insane to let all the energy dissipate. I still wanted to go on great expeditions, but ones with a point. So with Adventure Ecology, we’e reversed the model and built them around environmental issues. I think saving the planet is going to be one of the century’s greatest adventures.”
With his team of researchers, artists and explorers, David and Adventure Ecology have planned and carried out journeys to some of the globe’s most fragile areas, including a field expedition through Ecuador’s Amazon Basin called Toxico, a climbing journey in the North Pole called Top of the World, and his latest? Plastiki, or sailing with a twist: boating from San Fransisco to Australia in a recyclable boat made of plastic bottles.
“When I first started looking into how we could make an expedition around waste, I came across a report by Charles Moore, an American oceanographer who actually discovered and named the Great Pacific Garbage Patch, which talked about the vast expanse of debris in the middle of the Pacific Ocean held in place by swirling underwater currents,” explains David of his inspiration. “My initial reaction was, ‘Wow, there’s an island of rubbish floating in the middle of the ocean that you can walk and explore.’” Exploring such phenomenas in a plastic bottle boat, he envisions, will be a story all its own.
People all over the world will be able to follow the 12,000 nautical mile journey through David’s websites www.adventureecology.com and www.theplastiki.org which will chronicle the team’s investigation of nuclear waste and the famed underwater trash whirlpool under one of the most unpredicatble oceans in the world, including one just nearby Indonesia.
“We will be doing a number of dives when we reach a point of interest, whether it be a whale sighting or where we see flotsam,” continues David.
The planning process hasn’t been without turbulence, however, since building a boat completely out of plastic bottles is a novel, if not a lofty, dream. David has had his critics and the mission has been postponed several times, in an effort to build a boat that will be able to withstand the ocean’s most dangerous currents. While maintaining the shapes of the iconic bottles.
After month of research and disappointing dead-ends, David and his team found their magic ingredient in srPET (self-reinforcing Polyethylene Terephtalate), a material that contains plastic fibers providing fiberglass-like strength. With it, in the middle of this year, David began constructing a boat based on geometrical accuracy, over the traditional way that’s based on balanced weight. It’s this kind of undying determination and out-of-the-box thinking that makes David de Rothschild a daring dreamer and a different kind of hero.
“We’re looking at the Plastiki not to vilify the material but to understand it,” says David of the often-demonized plastic. “A big part of this project is to use technology to innovate new plastics, innovate new uses. We have to move from Planet 1.0 to Planet 2.0.”
Among the many things that he is internationally renowned for – socialite explorer, Earth’s ambassador and children’s book author – it is David’s environmental storytelling technique that continues to capture our imagination.







